“AI is a tool. The choice about how it gets deployed is ours.” It is a famous quote from Oren Etzioni, the founding CEO of the Allen Institute of AI.
Technological advancements like artificial intelligence have innovated various industries. In fact, according to statistics, AI in e-commerce is predicted to increase from $7.57 billion in 2024 to $22.6 billion in 2032. It shows that many e-commerce businesses today leverage and incorporate AI tools into their marketing strategy.
With shopify AI tools, you can automate or augment repetitive activities, and it enables you to make data-driven decisions. Data also suggest that you can boost your productivity by up to 40% using AI. At the same time, a team that uses AI for sales can scale up to 1.3 times more revenue than those using traditional methods.
If you’re a Shopify owner, AI tools can undoubtedly be an excellent solution to boost your brand. But with the sudden spike in AI software online, how would you know which is best for your needs?
Below are 14 top Shopify AI Tools to improve your Shopify business.
AI Tool 1. Chatbots
AI chatbots are advanced tools that enhance customer support by delivering round-the-clock service. As the words imply, they are online bots that receive customer queries and reply with a solution. They can handle various tasks, such as processing orders and answering commonly asked questions.
Some popular chatbots among Shopify owners include:
Drift is an AI software that allows user to customize their chatbot. It has an A/B testing capability that allows you to optimize your chatbot’s response depending on which reply converts the most visitors.
Tidio is a cloud-based chat tool that manages all your customer service needs into one dashboard. It enables users to use live chat widgets, organize emails, or resolve social media inquiries in one platform.
AI Tool 2. AI-Driven Help Desks
Through the integration of AI, help desks can cut down the average resolution time by 90%. Shopify owners can now automate ticket sorting, query resolution, and order processing. It also enhances customer service by improving response rate and efficiency when dealing with customer concerns.
Freshdesk is a smart ticketing solution that organizes all your help desk needs on one platform. It is user-friendly and available on Android and iOS phones.
Zendesk is one of the oldest omnichannel customer service tools. It provides various features, such as email marketing, customer and employee interaction software, and a helpdesk.
AI Tool 3. Product Recommendations
One of the secrets to Netflix and Amazon’s success is product recommendations. Product recommendation tools can track your customer’s purchase history and browsing habits. It will then suggest products related to your customers’ preferences.
These shopify AI tools will allow you to provide a personalized experience to your market and can increase your sales rate by up to 20%.
If you’re into providing personalized product recommendations, you can leverage these tools below.
Nosto is a customer experience platform with an intelligent algorithm that allows users to provide product recommendations and personalized searches. It also allows targeted email marketing and content personalization, which can augment your marketing strategies.
Glood is another software that enhances customer experience through website personalization. Its other features include upselling or cross-selling, personalized marketing, and checkout promotions.
AI Tool 4. Dynamic Pricing
Dynamic pricing is a technique that uses AI to adjust product prices according to its real-time market value and other factors. Marketers say that dynamic pricing can boost your profit in online commerce platforms by 1.25 times than fixed pricing.
These tools below can enable you to maximize your Shopify profits:
Prisync is an AI tool that allows dynamic pricing through factors like competitor monitoring and analysis. Aside from this, it has other solutions, including digital shelf management and minimum advertised price tracking.
Another pricing platform, Competera, has algorithms that assist in providing the most optimal pricing in the market. It provides real-time repricing and presents round-the-clock competitive data.
AI Tool 5. Inventory Forecasting
Forecasting product demand is essential for Shopify owners to maximize profits and minimize loss due to overstacking and stockouts. Using these shopify AI tools, you can rest assured your supply is enough and available on hand, thus improving customer satisfaction rate.
Below are some shopify AI tools for demand forecasting:
Stocky is a built-in app by Shopify that serves as an inventory manager for your store. It can monitor your stocks and supply and alert you when your inventory is running low.
Similarly, Inventory-Planner is a predictive software that assists inventory planning and forecasting. It is easy to integrate into e-commerce platforms and has other features like reporting and analytics.
AI Tool 6. AI-Powered Content Marketing
Promotion is significant in e-commerce, and you can leverage shopify AI tools to boost your strategy. With AI-powered marketing, you can provide personalized messages or content to your intended market.
VEED and Canva are two of the most popular AI-powered marketing tools.
VEED is an online video editor that enables automatic video creation through its VideoGPT and AI avatar features. You can also use AI solutions like background noise remover and AI voice cloning to optimize your marketing videos and reduce mistakes.
Canva, on the other hand, is an image editor with various features, including website building and art generation. Its magic studio also allows users to generate marketing materials using prompts and texts.
AI Tool 7. AI-Driven Ad Campaigns
Aside from content marketing, you can also use ads to promote your Shopify store. AI-driven ad tools can ease your efforts by identifying the best ad format and campaign depending on your budget and customer preference. It can also provide data analytics to assist in targeting the suitable market with the most probability of converting as customers.
You should consider tools like:
AdRoll is an online advertising platform that enables you to organize your ad campaigns and monitor their progress. With this software, you can easily cross-advertise to various social media networks, and it can be easily integrated into your SMS, CRM, and emails.
Stackadapt is a programmatic advertising software that specializes in offering multi-channel solutions. It allows user to reach their intended market and allows you to monitor the progress of your campaigns.
AI Tool 8. Predictive Analytics
With predictive analytics, you can assess consumer data and foresee their future activities. You can also forecast customer lifetime value or determine the cause of churn rate. With these tools, you can make proactively informed decisions for your Shopify business.
Two tools for predictive analytics include:
Crazyegg is an analytics software that allows users to assess and optimize their websites. It can be easily integrated into Shopify and offers features like A/B testing, heatmaps, and traffic analysis.
With Mouseflow, you can also analyze your website and your visitors. It has useful features like conversion funnel and form analytics to help you personalize your Shopify store.
Utilize these best AI tools and software for more precise and impactful marketing campaigns.
AI Tool 9. Customer Sentiment Analysis
Shopify owners can also use customer sentiment analysis tools to personalize and adjust their websites and strategies. These shopify AI tools can assess your customers’ feelings and attitudes toward your site. It can collect data from social media networks, forums, and feedback forms.
For sentiment analysis, you can utilize tools like:
FullStory is a behavioral data analytics solution that analyzes events, signals, and actions to describe your customers’ sentiments on your site. You can also sync their predictive models to your website inventory, and the tool provides session summaries so you can watch replays of customers’ actions.
MonkeyLearn, on the other hand, is a no-code text analytics tool that provides insights based on surveys, support queries, and feedback. It also offers features like a review or VOC analysis and can be easily integrated into other third-party tools.
AI Tool 10. AI Visual Search
Visual search is a solution that enhances the shopping experience by allowing users to look for products using a photo.
For instance, Syte allows visual and camera searches to find products without inputting text. It also recommends users-related products and shops based on the image they’ve searched.
Similarly, Visenze is another AI visual discovery tool that allows multi-search and smart recommendations. It can be easily synced into your Shopify store to provide product discovery analytics and insights.
AI Tool 11. AI-Powered Fraud Detection
shopify AI tools can also improve your Shopify website’s security by identifying cyber threats and safeguarding your site from fraudulent activities. These tools can monitor payment processes, verify customer identity or behavior, and assess potential risks.
Consider tools like:
Signifyd is fraud protection software designed for e-commerce platforms. Its many useful features include revenue and account protection, auth rate optimization, and chargeback recovery.
Similarly, Kount is another fraud detection platform that protects users from financial losses and cyber anomalies. Some of its other tools include identity verification, new account fraud prevention, or account takeover protection.
Takeaways
Shopify owners should leverage AI tools to optimize, enhance, and protect their stores. With these advanced solutions, you can create a more efficient and customer-centric strategy for your brand.
The 11 tools above are just a few AI solutions available for e-commerce platforms. Plenty of software is available online that may fit your needs and strategies.
