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Explainer videos are a powerful tool for companies to share their brand stories, educate consumers on products and services, and even sell products. But this isn’t just a millennial trend—explainer videos are here to stay, as they have proven their value in improving customer experience and loyalty rates over the long-term. Now is the time to make sure your company has an explainer video because competition for consumer attention is heating up more than ever before.
What Are Corporate Explainer Videos?
Corporate Explainer Video are short, visual representations of a product or service that introduce a brand to a new audience. They’re used to explain complex ideas in an easy-to-understand format. And they can be used to promote events and sales as well!
If you’ve ever watched one of those commercials where the person is explaining something really complicated like how their insurance policy works, then you have seen an explainer video before. It may seem simple enough at first glance, but these videos require careful planning and execution if they’re going to effectively convey information without being boring or confusing viewers instead of helping them understand what they need to know.
The Impact of Explainer Videos on Brand Perception
There are many ways that explainer videos can improve your brand perception.
- They can increase brand awareness by increasing the number of people who know about your business and its products or services.
- They can improve search engine optimization (SEO) by helping you rank higher in search results for relevant keywords, which means more potential customers will see your business when they’re looking for something similar to what you offer.
- Explainer videos help boost conversion rates because they quickly engage the viewer with clear messaging and visuals that explain why they should buy from you instead of competitors, making it easier for them to take action now rather than later on down the line after doing research into multiple companies’ offerings (which often results in buyer’s remorse).
- Customers who watch explainer videos also report being satisfied with their experience interacting with a brand this could be due to how easy-to-understand yet compelling content makes them feel confident enough about purchasing decisions without feeling overwhelmed by information overload like traditional sales copy might cause!
Simplifying Complex Ideas
Explainer videos are a great way to explain complex ideas. If you have an idea or product that is hard to understand, an explainer video can help clarify the value of your product or service. You can also use it as a way of building trust with your audience by showing them how easy it will be for them to use your product or service and why they should choose yours over competitors’.
Explainer videos help get messages across quickly and easily. Explainer videos are usually short (around 2 minutes), which makes them perfect for busy people who don’t have time to watch long-form content on their mobile phone during their commute home from work every day!
Brand Consistency Across Videos
Corporate explainer videos are a great way to communicate a complex idea in a short amount of time. They’re also an effective way to explain your brand’s message, whether it’s the value you provide or how you want consumers to perceive your company.
The best explainer videos manage to do both of these things at once: they deliver information quickly and clearly without losing viewers’ interest by being boring or dry. This can be difficult for some brands because their products are inherently complicated but there are ways around this problem!
DIY vs. Professional Production
DIY is not always the best option. If you’re on a tight budget, it may be tempting to try and produce your own corporate explainer video at home with the use of a camera and some editing software. While this can work in some situations, there are many reasons why hiring a professional explainer video production company is better than going DIY.
First off, hiring an experienced team will help you get the most out of your budget by ensuring that they understand what features are important for your business and how much time and money should be spent on each element of the project (i.e., script writing vs animating). They’ll also know where they can save money while still delivering excellent quality work for example by using stock music instead of commissioning original compositions or not including voiceovers if they don’t add value to what’s being said visually in each scene.
Another advantage is that professional explainer videos tend have higher conversions rates since viewers find them more engaging because their message gets across more effectively through visuals rather than just words alone (which means less chance for misinterpretation). This makes sense considering how important emotions are when making purchasing decisions: research suggests that 95% percent marketers agree that emotion plays an important role in influencing consumer behaviour whereas only 35% believe rational arguments do so!
