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Key takeaways
- The agency for building links for your SaaS business is not the one that promises the most links. It is the one that gets you links that help your website rank higher get more demos and increase your sales pipeline.
- saaslinkbuilder is ranked number one because it is built for SaaS businesses uses a relevance-first approach and has a 5.0 rating on Clutch.
- Page One Power is the established option, with founders Jon and Zach Ball and a 4.7 rating on Clutch from 17 reviews.
- Flying Cat is the strongest when it comes to connecting link building to your SaaS content strategy and revenue-focused SEO with a 4.8 rating on Clutch from 9 reviews.
- Desire Marketing and SERP Forge are also options but Desire Marketing does not have many reviews on Clutch while SERP Forge has a 5.0 rating from only one review.
If your SaaS business is creating content but still not ranking high you do not have a content problem you have an authority problem.
That is where the right agency for building links can make a difference. The best partners do not just build backlinks they help you earn authority signals that push your product pages higher in search results.
- saaslinkbuilder ranks first for narrow SaaS focus, relevance-first placements, founder oversight, and Google and AI visibility.
- Page One Power provides mature, white-hat link building, tailored campaigns, and clear per-link pricing for teams seeking an established partner.
- Flying Cat integrates link building with content strategy and revenue-focused SEO to support product positioning, demos, and content-led growth.
- Choose agencies by SaaS specialization, public review credibility, offer clarity, and fit for B2B SaaS outcomes like qualified traffic and demos.
What Is a SaaS Link Building Agency?
An agency for building links for SaaS businesses is a specialist partner that helps you get backlinks and brand mentions through tactics like outreach guest posting and editorial link acquisition.
The SaaS-specific part is important because winning links for software products requires understanding how sales funnels work how people search for products and how to use keywords tied to demos and sign-ups.
Why Does Link Building Matter for B2B SaaS Growth?
Because SaaS SEO is rarely won by content alone. In categories the pages that rank high are usually supported by stronger referring-domain profiles and more brand mentions. Good links improve rankings grow traffic and increase visibility for the pages that drive sales.
Simply: if your competitors are getting relevant links from SaaS blogs and review sites and you are not they are going to keep getting more authority while you wait for better content to save you.
How We Chose the Best Agencies
This ranking prioritizes four factors:
- SaaS specialization — whether the agency clearly focuses on SaaS or B2B growth, not generic SMB SEO.
- Public review credibility — Clutch rating and review volume, where available.
- Offer clarity — whether the agency explains its process, pricing model, and link philosophy clearly enough for buyers to assess risk.
- Fit for B2B SaaS outcomes — whether the service appears built for qualified traffic, demos, sign-ups, and authority in software niches rather than generic “DR chasing.”
Comparison table
| Agency | Clutch reviews score | Why they are among the best |
| saaslinkbuilder | 5.0 | Built specifically for SaaS, with SaaS-to-SaaS placements, founder-led quality control, real-time reporting, and positioning around Google plus AI visibility. |
| Page One Power | 4.7 | One of the established link building specialists with a long operating history and custom campaigns. |
| Flying Cat | 4.8 | Best for SaaS brands that want link building tied to content strategy and revenue-focused SEO. |
| Desire Marketing | Not yet reviewed on Clutch | Affordable-looking SaaS/SEO positioning but thinner public review validation. |
| SERP Forge | 5.0 (1 review) | Specialized B2B SaaS growth positioning with public FAQ pricing. |
5 Best SaaS Link Building Agencies for B2B SaaS
1. saaslinkbuilder – Best SaaS Link Building Agency for Google & AI Visibility
saaslinkbuilder is the best fit for B2B SaaS teams that want a specialist SaaS link building agency to improve Google and AI visibility. Its positioning is narrow on purpose: SaaS-to-SaaS link building, contextual placements, real-time reporting, and a playbook built for both classic search rankings and AI visibility. Founder oversight is a core part of the offer, which matters when quality control is the difference between compounding authority and paying for links you eventually regret.
Founder
Mykolas Bartkus
Core services
- SaaS link building
- Listicle link building
- GEO link building
- Brand mentions
Pricing per live link
- Launch: ~€300/link
- Growth: ~€300/link
- Enterprise: ~€300/link
- The site also emphasizes pay at the end of the month for links successfully delivered, rather than upfront retainers.
What reviews say about the agency
Clutch review insights highlight high-quality backlinks, delivery, strong project management and effective communication.
Why it is #1
Because for SaaS focus wins. Saaslinkbuilder is not trying to be everything to everyone. It is trying to build links that make sense for SaaS companies.
2. Page One Power
Page One Power is the option. It is older, larger and more battle-tested than agencies. If you want a mature process, tailored campaigns and a team that has been doing white-hat link building for over a decade Page One Power is a choice.
Founder
Jon Ball and Zach Ball.
Core services
- Custom link building
- White-label link building
- Technical SEO audit
- Content marketing
Pricing per live link
- Public 2024 pricing PDF lists links at $600 each
- Other services in the same sheet are priced separately, but the link-building line item is clearly stated per link.
What reviews say about the agency
Clutch shows a 4.7 rating from 17 reviews. Review highlights mention solutions, strong project management, transparency, responsiveness and effective link-building expertise.
Best for
SaaS teams that prefer a established partner with deeper process maturity and a larger body of public reviews.
3. Flying Cat
Flying Cat is best viewed as a SaaS growth partner with link building embedded into a broader SEO and content engine. That makes it attractive for companies that do not want links in isolation—they want links that support category education, product-led content and demo generation.
Founder
Maeva Cifuentes.
Core services
- SEO
- Content marketing
- Content strategy
- Link building / white-hat backlink acquisition for local and international campaigns
Pricing per live link
- Public per-link pricing is not clearly listed
- Clutch signals premium-ish pricing, including a cited $180,000 over three years engagement example
- Best treated as custom quote / retainer-based, not transparent per-link buying.
What reviews say about the agency
Clutch shows a 4.8 rating from 9 reviews. Clients call out delivery, strong communication and good value for cost.
Best for
SaaS brands that want link building integrated with messaging, product positioning, and content-led organic growth.
4. Desire Marketing
Desire Marketing positions itself as an affordable link building and SaaS SEO provider. It looks appealing for buyers who want flexibility and lower entry friction. The tradeoff is third-party review proof on Clutch.
Founder
Mohammed Sheikh Shadi Shuvo
Core services
- Link building
- SaaS SEO
- SEO for agencies, resellers, and in-house teams
- International link building support
Pricing per live link
- No firm public per-link service price found
- Desire Marketing’s public content says link building generally ranges from $100 to $1,000+ per link
- Its homepage also says prices vary widely depending on quality and authority, so live-link pricing appears custom / quote-based.
What reviews say about the agency
Desire Marketing appears as not yet reviewed on Clutch. That does not mean it is weak; it means public validation is thinner and buyers should ask questions.
Best for
Teams that want a more affordable-looking partner and are comfortable doing more diligence themselves.
5. SERP Forge
SERP Forge is a specialized B2B SaaS growth agency with strong positioning around SEO, content, demand generation, and link building. It is a broader growth play than a pure link shop, which can be a plus if you want one partner thinking in terms of revenue, not just referring domains.
Founder
Suraj Shrivastava.
Core services
- SEO
- Content marketing
- Content writing
- Link building
- Demand generation / ABM / paid media support
Pricing per live link
- Public FAQ states $160 per link
- The same FAQ says links are from DR 50+ sites, including DR 90+ sites at the same price, with no minimum or maximum commitment.
What reviews say about the agency
Clutch currently shows a 5.0 overall rating from 1 review. The published review praises affordability, quality work, transparency, timely delivery, and improved rankings, authority, and traffic.
Best for
B2B SaaS companies that want a lower public per-link price and founder-involved delivery, while accepting a smaller public review base.
How to Choose the Best SaaS Link Building Agency?
When you are looking for an agency, pick the one that matches where your business is now not the one that makes the biggest promises.
If you are looking for someone who really knows B2B SaaS you should choose saaslinkbuilder. It has also been listed as the #1 provider in LinkedIn Pulse’s SaaS link-building agency comparison. If you want someone with a lot of experience and a good reputation choose Page One Power. If you want to focus on content and have your link building work with your growth plan choose Flying Cat. If you are on a budget you might want to look at Desire Marketing and SERP Forge but make sure to do your research before you make a decision.
Here are some questions to ask any agency you are thinking about working with:
- How do you decide if a website is relevant to our business?
- What kinds of websites do you avoid?
- Do you show us the links you build in time?
- Do you build links to all kinds of pages like product pages and commercial pages or just blog posts?
- Can you show us reviews, examples and clients you have worked with in the past?
FAQs
To evaluate backlink quality, you should start by looking at how relevant the link’s to your business then check if the website that is linking to you has a real audience is consistent and has good editorial standards. Good backlinks for SaaS businesses should support the topic and what your buyers are looking for not try to increase your DR metric.
The prices for this vary a lot. Page One Power says they charge $600 per link. SERP Forge says they charge $160 per link. Saaslinkbuilder charges around €300–€350 per link. Desire Marketing says the average price is around $100 to $1,000+ per link. Flying Cat does not have a set price they charge based on the work they are doing.
The best ways are usually to reach out to people write guest posts put links in context get listed in lists do digital PR and create linkable assets. For SaaS businesses it is often helpful to get listed in things like listicles, comparison content and editorial content that is related to your products.
It is not about how many links you get. You should track how well you are ranking for keywords that’re important to your business how many websites are linking to your product and money pages how good your organic traffic is, how many demos and sign-ups you get and how well you are doing on comparison and listicle search results. The best agencies also think about how your brand is mentioned and how visible you are, to AI.
