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Introduction
Search engines are becoming more and more sophisticated with their algorithms. The way that organizations structure their website and how they annotate their content is taking on a greater importance than ever before. In this post, I’ll explain what Organization Schema Markup is and why it’s so important for your business.
What is Organization Schema Markup
Organization schema markup is a structured data type that can be used to describe the company, organization, or brand that owns the website. This kind of information is valuable because it provides more context for search engines when they’re determining the relevance and authority of a page.
Organization schema markup helps improve and enhance search results for your business. It also gives you an opportunity to showcase your brand on Google Search and other major engines, giving your site credibility with potential customers as well as ranking signals that increase visibility in web SERPs (Search Engine Result Pages).
Features of Organization Schema Markup
Organization schema markup (OSM) is a way for organizations to improve their visibility in search results and increase the amount of traffic they receive. OSM enables you to add structured data about your organization that can be used by Google, Bing, Yahoo!, Yandex and other search engines.
Organization schema markup allows you to add information about your business or organization directly on the website pages themselves rather than having these details included as part of an external description file (DDF).
Benefits of Organization Schema Markup
Benefits of Organization Schema Markup:
- Organization Schema Markup allows your company to be found in search results.
- Organizational schema markup can help your website rank higher in search results. It does this by providing a way for Google (and other search engines) to understand what types of organizations you are, what kind of work you do, and how best to present that information on your landing pages.
- Organizational schema markup can help your website appear in Google Knowledge Cards. If an organization is well represented through the use of data-driven structural markup, then it has the potential to appear as a Knowledge Card in Google’s SERPs (search engine results pages).
Organization Schema Markup Custom Code
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "Organization",
"name": "ORGANIZATION NAME",
"url": "ORGANIZATION URL",
"logo": {
"@type": "ImageObject",
"url": "ORGANIZATION LOGO URL PNG/JPG",
"height": 512,
"width": 512
},
"image": [
"OFFICE IMAGE 1 PNG/JPG",
"OFFICE IMAGE 2 PNG/JPG",
"OFFICE IMAGE 3 PNG/JPG",
"OFFICE IMAGE 4 PNG/JPG",
"OFFICE IMAGE 5 PNG/JPG"
],
"email": "EMAIL ID",
"description": "META DESCRIPTION ABOUT COMPANY",
"address": {
"@type": "PostalAddress",
"postalCode": "PINCODE",
"streetAddress": "BUILDING",
"postOfficeBoxNumber": "POST OFFICE",
"addressCountry": "COUNTRY",
"addressRegion": "STATE",
"addressLocality": "CITY",
"telephone": "NUMBER WITH COUNTRY CODE"
},
"telephone": "NUMBER WITH COUNTRY CODE",
"identifier": "HOME PAGE URL",
"brand": {
"@type": "Organization",
"name": "SITE NAME",
"logo": {
"@type": "ImageObject",
"url": "SITE LOGO PNG/JPG",
"height": "512",
"width": "512"
},
"url": "SITE URL",
"sameAs": "",
"location": "COUNTRY",
"identifier": "SITE URL"
},
"sameAs": [
"Linkedin.com URL",
"Instagram URL",
"Pinterest URL",
"Facebook URL",
"Twitter URL"
],
"additionalType": "",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Sales",
"telephone": "NUMBER WITH COUNTRY CODE",
"contactOption": "toll-free number"
},
"actionableFeedbackPolicy": "PRIVACY POLICY URL",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"ratingCount": "10",
"reviewCount": "10",
"bestRating": "5",
"worstRating": "0"
},
"award": "TOP X COMPANY BY X",
"correctionsPolicy": "PRIVACY POLICY URL",
"diversityPolicy": "PRIVACY POLICY URL",
"ethicsPolicy": "PRIVACY POLICY URL",
"faxNumber": "",
"founder": {
"@type": "Person",
"name": "FOUNDER NAME",
"image": "FOUNDER Image LINK PNG/JPG",
"url": "SITE URL",
"jobTitle": "Founder & C.E.O.",
"email": "FOUNDER EMAIL ID",
"alternateName": "FOUNDER ALTERNATIVE NAME",
"description": "FOUNDER BIO",
"gender": "MALE OR FEMALE",
"givenName": "FOUNDER FIRST NAME",
"address": "FOUNDER ADDRESS",
"brand": {
"@type": "Brand",
"logo": "ORGANIZATION Logo PNG/JPG",
"slogan": "ORGANIZATION SLOGAN"
}
},
"hasOfferCatalog": "",
"knowsAbout": "WEBSITE ABOUT (6 -7 Lines)",
"knowsLanguage": "English",
"legalName": "ORGANIZATION LEGAL NAME",
"ownershipFundingInfo": "SITE ABOUT PAGE URL",
"publishingPrinciples": "SITE WRITE FOR US URL",
"slogan": "ORGANIZATION SLOGAN",
"alternateName": "ORGANIZATION ALTERNATIVE NAME",
"mainEntityOfPage": "SITE URL"
}
</script>Organizations can improve their visibility in search results with a markup.
You’ve probably noticed that Google has recently begun to surface more information about organizations in search results. In the past, if someone searched for the name of an organization, like “Apple” or “Microsoft,” they would see only a name and possibly some location information.
Now when users search for these terms, they also see details like product offerings and contact info. This is all thanks to the Organization Schema Markup — a new way of describing how your organization functions on the web that enables you to share more helpful information with Google and other search engines.
The Organization Schema Markup makes it easy for sites within your organization (and those related to it) to show up in Google Search results when someone searches for names such as “Google,” “Apple,” or “Microsoft.” It also helps give your products—like phones or laptops—a place on Google Shopping where they can compete with similar products from other sellers across the internet.
Conclusion
We hope that this article helped you understand the importance of organization schema markup and how it can benefit your business. If you have any other questions about our services, please contact us at info@rankvise.com.
