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If you want to “survive” and thrive in the digital world as a marketing agency, then one of the best things that you can do is to concentrate on building a sturdy team, which isn’t as easy as it may appear to be.
Yes, it’s amazing if you have state-of-the-art tools within your reach, but don’t forget that nothing can replace the knowledge, expertise, and overall interaction and communication you can have with people.
That’s precisely why, if you haven’t already worked on that, now is the perfect moment to surround yourself with resourceful and knowledgeable people who work toward shared goals. There are a few tricks that you can pull off that can help you make this happen, and below we’ll mention some.
Who’ll Do What?
If you want to do things properly, then you need to be very thorough and careful when it’s time to hire people and create your marketing team. Do not rush anything, and do not make any important decisions without defining the roles first. Every person who is on your team must have one. There’s no need to remind you that marketing is a huge landscape that involves:
- Content writers
- Account managers
- Social media managers
- Strategists
- Graphic designers
- SEO connoisseurs
Only when people know their roles and what they’re supposed to do, in general, will they be able to do their job effectively. They’ll be held responsible for everything they do, and there won’t be any confusion or misunderstandings.
Before you hire anyone, first be sure to write a detailed description for every role, along with your expectations, so that all of you are on the same page when it comes to this.
Be Realistic About The Goals
A lot of people do not have the energy or patience to do this, which is quite unfortunate, because without certain goals, no significant success can occur. Keep in mind that by doing so, you know in which direction you and your marketing team are moving, and, at the same time, you will define the steps that will help you get there.
The most popular method in these instances, which is used by many seasoned marketers, is the so-called SMART strategy (Specific, Measurable, Achievable, Relevant, Time-Bound) that will also hold you accountable.
Speaking of setting your goals, be sure not to have too many of them. For starters, two or three will get the job done. Everything above that is going to put a lot of pressure on you and your team members because you won’t be capable of juggling all of them.
Therefore, as soon as the ones you set are completed, you can move on to the new ones. Take one step at a time.
Your Team Should Make Use Of The Right Tools
If you want you and your team to do things effectively and to always be productive, then all of you need to be provided with the right tools. According to some eminent marketing agencies, Lucidspark can help you create fantastic plan campaigns, marketing strategies, and social media posts so you can properly reach your target audience. Furthermore, many agencies also employ it when they want to better comprehend user experiences.
Aside from this tool, a lot of marketing agencies use Slack for good communication across their teams, along with SEMrush whenever they need thorough keyword research or when they want to conduct a competitor analysis.
These are just some examples of the tools that you can lean on during this process. Of course, it’s up to you to decide what you’ll ultimately use for your strategies and goals. Luckily, there are a bunch of phenomenal tools at your disposal that can help you out!
Skills Are Important, But Not Everything
Having someone in your team who is skilled is, of course, fantastic, but is this the only thing you should value? Most definitely not. Don’t forget that many skills can be taught, but what you cannot teach is someone’s attitude towards their work and others. That’s why you should consider people who:
- Are always interested in learning something new
- Are open to constructive criticism
- are solution-oriented
- have excellent communication skills
- love working for and in a team
Marketing trends tend to be very volatile, meaning that what was popular today may not be tomorrow. That’s why you should primarily focus on having people who are motivated and always eager to learn and thrive, instead of those who are only renowned for their skills.
Everyone’s Voice Should Be Heard
You cannot expect to be the only person in charge and the one who always makes the most important decisions. After all, the whole purpose of establishing a good marketing team is to hear different opinions and perspectives.
People you choose should be the ones you trust and value the most. The one who shares the same goals. They, just like you, deserve to express their opinion regarding important matters because that’s the key to successful collaboration. Everyone’s voice must be heard!
The More Versatile Team, The Better!
If you want your team to be successful and to be able to keep up with all the latest changes and trends in this field, then you need it to be as diverse as possible. This means that you should gather people from different backgrounds, age groups, experiences, skills, etc.
Why is this so important? By doing so, you’ll provide yourself with people with different approaches and perspectives, which are one of the most essential factors, plus your marketing campaigns are going to be a lot more inventive.
For instance, if you have a writer, they can help you with the storytelling. On the other hand, a seasoned strategist can connect everything together, and so on. When different perspectives and ideas join forces, they become a lot more powerful than a single one.
Marketing And Sales Should Work Like One
In a lot of businesses, sales and marketing aren’t aligned, which is a huge mistake. In these instances, they typically work on different goals and do not move in the same direction. The bigger the company is, the less these sectors are aligned.
There’s no need to remind you how detrimental this can be. That’s precisely why you need to change this (if that was something that your firm did up until now). Both of these sectors must have the same goals.
Check-ins that are conducted on a regular basis will ensure there are no misunderstandings and that everything is crystal clear.
Open Communication Is Essential
There’s no success if your team lacks good communication. That’s the cornerstone of every accomplished marketing team. Everyone who’s part of it must be comfortable openly talking about anything, especially if they have a new idea on their mind or they want to address a specific problem.
No one should be afraid to ask questions or give honest feedback, regardless of how “unpleasant” it may sometimes be. Keep in mind that when open communication isn’t fostered right from the very start, it can lead to a bunch of different problems in the future.
If you think that there’s room for improvement when it comes to this, then these are some steps that you can take to improve it:
- Organize team meetings at least once a week
- Make use of tools, such as Trello or Slack
- Encourage your team members to give their feedback
- When they want to discuss something important, listen to what they have to say
You are not a good leader if everyone’s afraid of you. You can be perceived as good only if you create a safe space where everybody feels comfortable speaking up.
Do Not Neglect Your Customers!
Those who have been part of the marketing world for quite some time will tell you that one of the most pivotal people for every marketing agency is, of course, its customers, particularly the ones who are loyal.
These people have helped this company thrive, hence their overall satisfaction must always be prioritized because only then can they expect to further level up their business. Consequently, you need to create a team that understands that perfectly and who’s going to do whatever is in their power to ensure both loyal customers and consumers are always content, and when that’s not the case, that they’ll take the necessary steps to change things for the better!
Choose Collaboration Over Competition
Having a friendly competition is surely desirable, but that doesn’t mean that you should obsess over it. When things go too far when it comes to this, it can seriously negatively affect the efficacy of your team.
Therefore, if you want your marketing efforts to be successful, then you need to constantly encourage collaboration. You can do so by:
- Sharing useful experiences you had
- Brainstorming some fantastic ideas
- Pairing people on projects
Having an amazing team doesn’t mean that you should only have the smartest and most skilled people. Although these factors matter, as well, don’t forget that many other elements contribute to its effectiveness, like the ones that were mentioned today.
