Thousands of eCommerce sites are published on the internet every day, but not all of them manage to survive and remain active. Their failure is not related to a lack of buyers or high competition, and the problems are quite different.
Do you know why some online stores are successful while others fail? The reality is that many sites are poorly made! If you want to create your eCommerce site, learn to recognize the features that a professional and well-made site must have.
Tips to Build a Professional eCommerce Site
1. Mobile Friendly
Smartphones are constantly rising, and consumers prefer to buy on mobile rather than on PC. This trend is increasing and for this reason, it is important to take care of the mobile user experience in a particular way. A part of our work, therefore, lies precisely in the optimization of the eCommerce site for mobile so that the customer is more motivated to continue shopping on their mobile device.
Being in compliance with the general regulation on the protection of personal data is very important in order not to incur heavy penalties. Many sites claim to be aligned with current legislation, but this does not correspond to reality.
2. Fast Loading to Improve Customer Experience
The loading phase is one of the first causes that lead the user to stop browsing a website. Unfortunately, this leads to a loss of traffic and potential customers. One of our main objectives is to give you a fast and high-performance eCommerce site, improve the user experience and decrease waiting times for page loading.
3. Integrate Analysis Tools
Each site can be improved and this can only be done by analyzing user behavior. You can integrate Google Analytics and advanced analysis tools to get a detailed picture of sales trends. If you have multiple online shops to follow, a single admin panel can help you save a lot of time. Some eCommerce sites are designed to simplify eCommerce management, thanks to different graphics for the various shops and a very intuitive dashboard.
4. Simplify Purchasing Process
Many users abandon the cart during the purchase phase because they are faced with complex and unexpected procedures. You can eliminate the common mistakes of many CMS, increasing conversion rates and facilitating the user experience.
5. SEO friendly even in the multilingual version
If you intend to sell abroad, it is crucial to develop a multilingual site. This does not mean simply translating the site’s content into another language, but you have to work on the structure, SEO, and code. By doing so, you will also ensure your foreign customers have a good user experience.
6. Unique & Customized UX design
A personalized site from the design point of view can give your brand a unique and memorable image. This is necessary so that your customers remember they have made purchases on your site and have a clear idea of your brand’s identity. In short, thanks to the design, it will be easier to remain etched in customers’ minds.
7. Set the Currency Automatically Based on the User’s Location
It is very useful to have a site that can recognize user preferences to increase your organic visibility. You’d better set the currency and taxes automatically based on the location of the person making the purchase.
8. Simplify Management of Orders & Communications
Many CMS allow you to insert only some basic characteristics of the products. A custom eCommerce site allows you to add shipping-relevant details, such as weight or extra costs. Furthermore, your customers will have information on all phases of the order so that they can follow the path in detail and feel reassured and confident.
9. Optimized for SEO
Increasing a site’s ranking improves its positioning on search engines, and this goes for the texts but also for its technical characteristics. A custom site has a very high technical SEO expansion and gives you greater online visibility. So try to use an enterprise SEO strategy for your business.
How to Promote Your eCommerce to Sell?
As we mentioned, a good eCommerce site must be able to generate traffic. It doesn’t matter that it is done in the best way or that it has all the characteristics required of good eCommerce. Without traffic, no shop can take orders and generate profits. For this reason, you must provide digital marketing actions to promote the site.
What are the right tools to attract customers and generate traffic for an online store? To attract customers and get people to land on your site, one of the secrets is producing original content that responds to user queries. Carefully take care of the texts of the pages and product sheets and create a blog with valuable content, paying attention to the originality and completeness of the information you give.
Texts and images designed from an SEO perspective are necessary to intercept user questions and generate traffic on the site. A big help can also come from social networks. The social networks, in fact, used with professionalism, are a preferential channel to bring users to your site and grow your brand. Through social media, it is possible to activate specific and well-profiled adv campaigns, generating visits and purchases.
One way to relate and create a one-to-one relationship with your user is email marketing. You can use this tool to share information about your company, promote events and send personalized discounts. Let’s see better how to use these tools.
1. Produce Original Content
To bring traffic to your site, content is essential. Talking about your products, how they are used, the advantages they bring and their contexts of use attracts users and generates interest. And interest, you know, can generate conversions!
Try to always offer original and valuable content to your users. In this way, they will always be encouraged to return to the site. When writing texts, whether they are for a blog, newsletter, or for videos, remember to give content:
- interesting and valuable;
- unique and particular;
- consistent with your product and your company.
In texts, always pay attention to the form, tone of voice and watch out for spelling errors!
2. Optimize Your Site for all Devices
Whether on PC or mobile, the user must be able to browse your site pleasantly. What does it mean? To offer a good user experience to users who arrive on your site, you must make sure you create an eCommerce site optimized for any device: fixed or mobile.
Statistically, 90% of people research from PCs and laptops and 80% from smartphones. This data is significant and indicates that it is necessary to take into account both devices. In addition to the form, optimizing the site for search engines is important, with content written from an SEO perspective.
Enrich and frequently update articles and pages with useful information consistent with your site. Always check that there are no errors in the texts. Insert keywords in texts naturally and without forcing so that your users receive the information they were looking for correctly and specifically.
3. Use Social Networks
Social networks are the fastest tools to reach people in a fresh and immediate way. Depending on your business type and your marketing goals, you can decide what type of social media to use. In fact, each social network has different functions and is aimed at a different target. You can create promotional videos to distribute on your social platforms to get more customers.
Once you have chosen the most suitable ones, remember that the tone of voice must always be consistent with the image of the brand you want to convey. Through these channels, you can communicate with:
- companies to employees in the same sector as you;
- users interested in your activities;
- potential clients;
4. Do Email Marketing
Email is the most direct communication you have to reach your customers. It is a means to be used with care, creating communication that does not bother the recipient. To avoid getting your emails in the trash, try to provide interesting content and try these email marketing tools.
Use this medium to send discounts and promotions so that the customer feels special about receiving them. Promote your new businesses and invite people to follow your events and social networks. Once you have created your mailing list, analyze the data and results of your work.
5. Make Ads Campaigns
Once you have optimized the site and created the social profiles, you will need to establish a budget to sponsor your eCommerce. Planning periodic advertising campaigns is very useful for expanding your clientele and making your brand known.
Work hard on people who have already shown interest in your products with retargeting campaigns. This technique is useful for intercepting those who have already visited your site without completing the purchase. From various studies, it is evident that those who have already visited a website are more likely to buy at a later time.
Selling online offers the possibility of creating a profitable and lasting business over time, but most people who want to make money online have no idea how to build a professorial eCommerce site. We’ve listed all the tips to build a professional eCommerce site and how to promote it. Now go for it.