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You have big news to share. A product launch, a new hire, a partnership. But staring at a blank page trying to write a press release from scratch wastes time and rarely produces great results.
- Use the standard press release structure: timing, headline, dateline, lead, body, quote, boilerplate, media contact, and end notation.
- Choose and adapt a template to your announcement, adjusting angle, tone, and supporting details to fit your situation.
- Lead with the news, keep headlines active and under 80 characters, include one strong quote, and keep the release concise, about 400 to 600 words.
A solid press release template solves that problem. It gives you a proven structure to follow so you can focus on the message instead of the format. Journalists receive hundreds of pitches daily. A well-structured release gets read. A poorly formatted one gets deleted.
This guide gives you 10 practical press release template examples covering the most common business announcements. You will also learn the standard format every template should follow and how to adapt each one to your specific situation.
What Is a Press Release Template?
A press release template is a pre-structured document that outlines the standard format for a media announcement. It includes placeholders for your headline, dateline, lead paragraph, body content, quotes, boilerplate, and contact information. You fill in the details specific to your news.
Templates save time and ensure consistency. They also help you follow the formatting conventions that journalists and editors expect. A release that looks professional and familiar gets more attention than one that breaks every formatting rule.
Every press release template follows the same foundational structure, regardless of the announcement type. The difference between templates lies in the angle, tone, and supporting details each situation requires.
Standard Press Release Format Every Template Should Follow
Before diving into examples, you need to understand the universal structure. Every effective press release template includes these elements in this order.
| Element | Purpose | Placement |
|---|---|---|
| Release timing | “FOR IMMEDIATE RELEASE” or embargo date | Top of document |
| Headline | Summarise the news in one compelling line | Below release timing |
| Subheadline | Add context or a secondary angle (optional) | Below headline |
| Dateline | City, state, and date of the announcement | Start of first paragraph |
| Lead paragraph | Answer who, what, when, where, and why | First paragraph |
| Body paragraphs | Expand on details, data, and context | Middle section |
| Quote | Statement from a company leader or stakeholder | Within body |
| Boilerplate | Standard company description paragraph | Near the end |
| Media contact | Name, email, and phone for press inquiries | Final section |
| End notation | Three hash symbols (###) to signal the end | Very last line |
This structure has remained the industry standard for decades. Journalists scan releases quickly. Following this format ensures they find the information they need within seconds.
10 Press Release Template Examples You Can Use Today
Each template below covers a different announcement type. Adapt the structure and language to fit your company’s voice and specific details.
1. Product Launch Press Release Template
Use this when introducing a new product or service to the market.
FOR IMMEDIATE RELEASE [Company Name] Launches [Product Name] to Help [Target Audience] Solve [Specific Problem]
[City, State] — [Date] — [Company Name] today announced the launch of [Product Name], a [brief product description] designed to [key benefit]. The product is available starting [launch date] through [distribution channels].
[Product Name] addresses [specific market problem] by offering [unique value proposition]. Early beta users reported [specific result or metric].
“[Quote from CEO or product lead about vision and impact],” said [Name, Title].
Pricing starts at [price]. Visit [website] for more details.
2. Event Announcement Press Release Template
Use this to promote an upcoming conference, webinar, or company event.
FOR IMMEDIATE RELEASE [Company Name] Announces [Event Name] on [Date] in [Location]
[City, State] — [Date] — [Company Name] will host [Event Name], a [type of event] focused on [theme or topic], on [event date] at [venue or platform]. Registration is now open at [URL].
The event will feature [keynote speakers, sessions, or activities]. Attendees will gain [specific takeaway or benefit]. Last year’s event attracted [number] participants from [industries or regions].
“[Quote about event goals or audience value],” said [Name, Title].
3. New Hire or Executive Appointment Template
Use this when announcing a senior leadership addition.
FOR IMMEDIATE RELEASE [Company Name] Appoints [Full Name] as [Title]
[City, State] — [Date] — [Company Name] today announced the appointment of [Full Name] as [Title], effective [start date]. [Last Name] brings [number] years of experience in [industry or function] and will oversee [area of responsibility].
Most recently, [Last Name] served as [previous title] at [previous company], where [he/she/they] led [specific achievement]. [He/She/They] holds [relevant degree] from [university].
“[Quote from CEO welcoming the new hire and explaining strategic fit],” said [CEO Name, Title].
4. Partnership or Collaboration Announcement Template
Use this when two companies join forces on a project, integration, or strategic alliance.
FOR IMMEDIATE RELEASE [Company A] Partners With [Company B] to [Shared Goal or Outcome]
[City, State] — [Date] — [Company A] and [Company B] today announced a strategic partnership to [partnership objective]. The collaboration will [specific deliverable or customer benefit] beginning [timeline].
The partnership combines [Company A’s strength] with [Company B’s strength] to deliver [outcome]. Both companies serve [shared market or audience], making the alliance a natural fit.
“[Quote from Company A leader],” said [Name, Title]. “[Quote from Company B leader],” said [Name, Title].
5. Funding or Investment Announcement Template
Use this when your company raises a new round of capital.
FOR IMMEDIATE RELEASE [Company Name] Raises [Amount] in [Series/Round] Funding Led by [Investor Name]
[City, State] — [Date] — [Company Name], a [brief description], today announced it has raised [amount] in [funding round] financing. [Lead investor] led the round, with participation from [other investors].
The company will use the funds to [specific plans — hiring, expansion, product development]. Since its founding in [year], [Company Name] has [growth metric or milestone].
“[Quote from founder or CEO about growth vision],” said [Name, Title].
6. Award or Recognition Press Release Template
Use this to announce industry awards, rankings, or certifications.
FOR IMMEDIATE RELEASE [Company Name] Named [Award Title] by [Awarding Organisation]
[City, State] — [Date] — [Company Name] today announced it has been recognised as [award or ranking] by [awarding body]. The award honours [criteria or achievement area].
This marks the [first/third/consecutive] year [Company Name] has received this recognition. The selection process evaluated [number] companies across [criteria].
“[Quote expressing gratitude and connecting award to company values],” said [Name, Title].
7. Company Rebrand or Name Change Template
Use this when updating your brand identity, logo, or company name.
FOR IMMEDIATE RELEASE [Old Name] Rebrands as [New Name] to Reflect [Strategic Direction]
[City, State] — [Date] — [Old Company Name] today announced its rebrand to [New Company Name], effective [date]. The new identity reflects [reason — expanded services, new market, evolved mission].
The rebrand includes [new logo, website, visual identity]. Existing customers will [transition details]. All products and services remain unchanged.
“[Quote about brand evolution and future direction],” said [Name, Title].
8. Crisis or Issue Response Press Release Template
Use this for official company statements during a crisis or public issue.
FOR IMMEDIATE RELEASE Statement From [Company Name] Regarding [Issue or Incident]
[City, State] — [Date] — [Company Name] is aware of [brief, factual description of issue]. The company is taking immediate action to [response steps].
[Specific actions being taken]. The safety and trust of [customers/employees/stakeholders] remain the top priority. [Company Name] will provide updates as more information becomes available.
“[Quote from CEO or spokesperson addressing the situation directly],” said [Name, Title].
9. Research or Survey Results Template
Use this when publishing original research, industry reports, or survey findings.
FOR IMMEDIATE RELEASE New [Company Name] Report Reveals [Key Finding] About [Topic]
[City, State] — [Date] — [Company Name] today released its [report name], revealing that [headline statistic or finding]. The report surveyed [number] [respondent type] across [geography or industry].
Key findings include [two to three bullet-point highlights]. The full report is available for download at [URL].
“[Quote from research lead interpreting the findings],” said [Name, Title].
10. Community Initiative or CSR Announcement Template
Use this for corporate social responsibility programmes, charitable partnerships, or community investments.
FOR IMMEDIATE RELEASE [Company Name] Launches [Initiative Name] to Support [Cause or Community]
[City, State] — [Date] — [Company Name] today announced [Initiative Name], a [programme type] committed to [specific goal]. The initiative will [measurable action — donate, build, fund, volunteer].
Through this programme, [Company Name] aims to [impact statement]. The company has committed [resources, funding, or timeline] to the effort.
“[Quote connecting initiative to company values],” said [Name, Title].
Tips for Writing a Press Release That Gets Published
Having a template is half the battle. Writing compelling content within that structure is the other half.
Lead with the news, not the background. Journalists decide within the first two sentences whether a release is worth reading. Put the most newsworthy fact in your opening line. Save company history and context for the body paragraphs.
Keep your headline under 80 characters when possible. Write it in active voice and include the most important detail. A strong headline like “[Company] Launches AI Tool That Cuts Hiring Time by 40%” outperforms a vague one like “[Company] Announces Exciting New Solution.”
Include one strong quote that adds perspective, not fluff. A good quote explains the “why” behind the news. A weak quote restates what the headline already says. Make your spokesperson sound like a real person, not a corporate script.
Keep the entire release between 400 and 600 words. Anything longer risks losing the reader. Anything shorter may lack the context a journalist needs to write a story.
FAQs
Every press release template should include a headline, dateline, lead paragraph, body content, a quote, a company boilerplate, and media contact information. End with three hash symbols (###).
A standard press release should be between 400 and 600 words, or roughly one page. Keep it concise and focused on a single newsworthy announcement to hold the reader’s attention.
Yes. The standard format works across all announcement types. Adapt the tone, angle, and supporting details for your specific news — whether it is a product launch, hire, event, or crisis response.
Write headlines in active voice, under 80 characters, with the key news upfront. Include the company name and the most compelling detail. Avoid vague language or clickbait phrasing.
Distribute your release through wire services like PR Newswire or Business Wire, direct journalist outreach, your company newsroom, and social media channels. Target journalists who cover your specific industry for best results.
