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UTM parameters are a way to track the source of your traffic, including paid advertising, email and social media campaigns. They’re a good way to keep an eye on which channels are driving the most conversions and clicks. We’ll show you how to add UTM parameters to Google Ads so you can start tracking those conversions in Google Analytics 4 as well as .
What is a UTM Parameter?
UTM parameters are used to track the source of traffic, campaigns and keywords. They are added at the end of your URL in order to track different types of information. For example:
- utm_source=google
- utm_medium=cpc
- utm_campaign=branding
Using UTM parameters in Google Ads.
Add Bulk UTM Parameters to Google Ads
1. Click the Campaigns section and create a new campaign OR select the existing campaign you want to track.
2. Go to Campaign Settings and Select Campaign URL Options
3. Go to Tracking Template Options and Add Your Website
4. Add mentioned Text in URL Suffix Options
Set Final URL suffix to utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_content={adgroupid}&utm_term={keyword}
5. Click Save and Continue.
Use UTM parameters when you advertise on Google
Using UTM parameters is a great way to track your ads, campaigns and links. You can also use them to track the landing pages that users visit after clicking on your ads.
UTM parameters allow you to define custom tracking information for each link in your ad or email campaign. This allows you to measure different aspects of each link separately so that you can see how effective they are at driving conversions and generating leads. For example:
- If someone clicks on an ad with “utm_source=google” as its parameter (which means it came from Google), then their source could be “Google”.
- If someone clicks on another ad with “utm_medium=organic” as its parameter (which means it was organic), then their medium could be Organic Search Traffic or Paid Search Traffic depending upon which type of keyword match triggered the ad serving process when these users clicked through from search engine results pages (SERPs).
Conclusion
Google Ads is a great way to get more traffic to your website. However, if you want to know which ads are generating sales or leads for your business, then you need some way of tracking these conversions. UTM parameters are one way of doing this by adding information about the source of each click so that it can be tracked in Google Analytics 4.
