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No matter your sector, you can use audiovisual technology to boost your business. In fact, your competitors might already be doing so. The right AV strategy helps you stay ahead and impress customers while building a great workplace for staff.
Using AV To Drive Sales and Engage Customers
One of your main goals as a business is likely to be increasing sales. High-quality AV tech could amaze customers and show them that you’re a modern firm worth paying attention to.
Here are five ways AV tools help you reach customers.
1. Digital Signage
Digital signage lets you edit physical signs on the fly. You can replace ads depending on various factors, such as the time. For example, a restaurant can promote its lunch deal between 11 a.m. and 1 p.m.
2. Interactive Kiosks
Touchscreens allow you to lessen the burden on your staff. Customers can scan their shopping themselves or directly send food orders to the kitchen. They will be more engaged in (and have more control over) their transactions.
3. In-Store Augmented Reality
Similarly, many retailers are embracing augmented reality in their own stores. AR can help your shoppers find the next item on their shopping list. The beauty section can even show how they look when wearing certain products.
4. Video Wall Displays
With the right video wall processors, you can create powerful, immersive displays. These alone could impress customers and help them see your business in a better light. You can then play eye-catching 4K visuals to promote products.
5. High-Quality Audio
Never underestimate the impact of your company’s audio systems. Good audio helps convey an impressive professional image; this extends to the music you play in-store. The atmosphere you create could be what drives someone to make a purchase.
How AV Technology Boosts Company-Wide Security
Your business needs more than just a single security camera as it grows. You might even hire an entire team or set up a command center. Good AV technology allows you to reliably keep up with a growing firm’s long-term security demands.
For example, you could set up a multi-viewer or video wall for better situational awareness. Your security officer (or team) can then monitor several angles at once. The cameras themselves will ideally use HD video and possibly keep its footage in cloud storage.
Creating a Modern AV-Driven Workplace for Staff
Engaging customers is only one half of a successful business strategy. You should also use AV tools to boost your team’s performance.
Here are five ways wise AV use will help your staff:
1. Better Training
High-quality displays lead to more engaging presentations, helping team members better retain information. Interactive screens and systems also let them participate more directly. VR can also revolutionize training by creating a safe 3D environment.
2. Remote Work
Video conferencing tools are an AV solution that many businesses rely on every day. You could also use them to facilitate remote working. Studies show that many people are more productive in a more homely environment.
3. Hybrid Presentations
If some of your team still work in the office, anyone working at home can still join meetings. Your remote workers’ video conferencing tools will easily connect to the room’s AV system.
4. Interactive Touchscreens
Touchscreen displays will streamline your workflow and encourage real-time collaboration. Your team could have a productive brainstorming session that everyone participates in. You can also work simultaneously with someone on different parts of the same project.
5. Green AV
Efficient AV tech does more than reduce your energy bills. It also helps you act as a responsible leader. For example, LED screens use less power while still providing a bright display.
Using AV Solutions To Create Compelling Events
Audiovisual advances can also help your team host in-person and virtual events. AV usually has three key pillars: sound, light, and video. To pull off a great event, you must maximize each one.
Final Thoughts
Your audiovisual tech isn’t just for show. It has tangible benefits for your business solutions, from security to event planning and accessibility.
