10 Social Media Management Companies in New York City

Social media is no longer just a posting calendar. Brands now need short video, creator partnerships, community replies, and social commerce. Few in-house teams can cover all of that.

That is why many companies hand social to an agency. But “social media agency” covers very different firms. Some focus on culture-driven creative. Others specialize in influencers or B2B audiences.

This guide covers ten social media management companies in New York City. You will see each firm’s focus, ideal client, and risks. We also explain costs and how to pick the right partner.

What Does a Social Media Management Company Do?

A social media management company plans, creates, and runs your brand’s social presence. Its job is to build attention, trust, and sales from social platforms.

Typical services include:

• Strategy: Choosing platforms, audiences, and content pillars.
• Content production: Short video, photos, graphics, and copywriting.
• Community management: Replying to comments and messages, and spotting issues early.
• Influencer and creator programs: Finding, briefing, and managing creators.
• Paid amplification: Boosting top posts to reach new audiences.
• Reporting: Tracking reach, engagement, traffic, and sales.

Many brands also want help with social commerce, such as TikTok Shop and Instagram Shopping.

How We Chose These NYC Social Media Agencies

We picked firms where social media is the core business, not a side service. Each agency meets these standards:

• Social-first focus: Social or creator marketing is a main service line.
• NYC presence: A headquarters or a real New York office.
• Clear specialty: Culture-led creative, influencers, B2B, or always-on management.
• Verifiable facts: Founding dates and ownership confirmed through public sources.

No agency paid to appear here. Where a claim comes only from the agency itself, we say so.

Quick Comparison: 10 NYC Social Media Agencies

The 10 Social Media Management Companies in New York City

1. Socialfly – Best for Fashion, Beauty, and Hospitality

Courtney Spritzer and Stephanie Cartin founded Socialfly in New York in 2011. It is a women-founded and women-led agency. It works from West 29th Street in Manhattan and has served more than 300 brands.

Socialfly covers strategy, content creation, community management, and influencer campaigns. It also runs paid social to amplify top content. In 2022, it acquired Townhouse Digital, an editorial and digital marketing firm.

• Social services: Strategy, content, community management, influencers, paid social
• Best for: Consumer brands in fashion, beauty, lifestyle, and hospitality
• Watch out for: SEO and search are outside its core strength

2. We Are Social – Best for Culture-Led Creative

Robin Grant and Nathan McDonald founded We Are Social in London in 2008. The agency launched its New York office in 2012. Early North American clients included adidas.

We Are Social builds campaigns around culture and conversation. It works on large creative ideas as well as day-to-day social channels. Its client list has included adidas, Netflix, Google, and McDonald’s.

• Social services: Social strategy, creative campaigns, content, community, influencers
• Best for: Global consumer brands wanting standout creative
• Watch out for: Built for large brand budgets

3. Likeable – Best for Social-First Storytelling

Likeable was founded in New York in 2006. It became one of the city’s early pure-play social agencies. 10Pearls acquired it in 2021.

In June 2025, Big Girl Pants, a woman-owned holding company, bought Likeable. That returned the agency to independent ownership. It now focuses on creator-led content, influencer work, and quick-turn creative production.

• Social services: Content strategy, influencer engagement, storytelling, creative production
• Best for: Mid-size brands wanting a social-first partner
• Watch out for: Ask how recent ownership changes affect your team

4. Movement Strategy – Best for Brand-Owned Channels

Movement Strategy was founded in 2008. Its headquarters is in Denver, with teams in New York and Los Angeles. It describes itself as the agency behind top brand social channels.

The agency focuses on running brands’ own social accounts. Work covers big campaigns and daily community engagement. It has creative, production, influencer, paid, and data teams. Clients include Netflix, Amazon, and Klarna.

• Social services: Channel management, community, creative, influencers, paid, insights
• Best for: Entertainment, streaming, and tech brands
• Watch out for: Confirm how much of your team sits in New York

5. The Goat Agency – Best for Influencer Marketing at Scale

The Goat Agency was founded in 2015 and has a New York office. WPP acquired the business in 2023 and merged it with INCA, part of GroupM Nexus. It has around 350 or more employees.

Goat runs influencer and social campaigns in over 70 countries. It covers strategy, content production, paid activation, and channel management. Adweek named it Europe’s fastest-growing agency in 2019.

• Social services: Influencer marketing, social strategy, paid activation, content
• Best for: Brands running creator campaigns across many markets
• Watch out for: Holding-company scale can mean less flexibility

6. The Influencer Marketing Factory – Best for TikTok Growth

The Influencer Marketing Factory lists offices in New York and Miami. Co-founder and CEO Alessandro Bogliari is based in New York. The team of about 45 works remotely across the US and Europe.

The agency focuses on TikTok, Instagram, and YouTube creators. It also manages TikTok Shop, Spark Ads, and UGC production. It publishes creator economy research, which shows strong platform knowledge.

• Social services: Influencer campaigns, UGC, TikTok Shop, paid social, social management
• Best for: Consumer brands prioritizing TikTok
• Watch out for: Its registered address is in Miami, so ask where your team sits

7. Earnest – Best for B2B Social Media

Earnest was founded in London in 2009. It has a New York office on Madison Avenue. It focuses only on B2B brands.

B2B social needs a different approach than consumer social. Buyers are fewer, sales cycles are longer, and LinkedIn matters most. Earnest’s clients include Mastercard, Samsung, Oracle, and CoStar.

• Social services: B2B social strategy, content, campaigns, brand
• Best for: B2B tech, finance, and professional services firms
• Watch out for: Its New York team is smaller than its London base

8. The Social Shepherd – Best for Organic Plus Paid Social

Jack and Zoe Shepherd founded The Social Shepherd in Bath, UK, in 2018. It now has offices in London, New York, and Miami. The team numbers about 70 people.

The agency runs organic and paid social as one service. Its in-house creative team produces content for both. It also supports TikTok Shop. Clients include Uniqlo, Asics, and Arla.

• Social services: Social management, creative, paid social, influencers, social commerce
• Best for: Retail and consumer brands wanting one social team
• Watch out for: Check the size of the New York team

9. inBeat – Best for Creator Content Volume

inBeat was founded in 2018 and is based at 90 Broad Street in Lower Manhattan. It also has a Montreal office. Directories list 100 to 249 people.

The agency is built around creators. It recruits influencers, produces UGC, and repurposes the best content for social and ads. Clients include Nordstrom, Soylent, and Prose.

• Social services: Influencer marketing, UGC, content creation, paid social
• Best for: Consumer brands needing lots of fresh content
• Watch out for: DesignRush lists a $50,000 minimum budget

10. Voy Media – Best for Social Tied to Sales

Voy Media was founded in New York in 2016. It works from West 39th Street. It started as a social advertising agency for DTC brands.

It now runs a creative studio covering copywriting, UGC, design, video, and photography. That helps brands produce social content that also works as ads. Its focus stays on measurable sales outcomes.

• Social services: Social creative, UGC, video production, paid social
• Best for: DTC brands that judge social by revenue
• Watch out for: Less focused on community management and organic growth

How to Choose a Social Media Agency in New York City

Start by defining what social must do for you. Awareness, community, creator content, and direct sales need different partners.

Use these steps to narrow your options:

1. Pick your main platforms. TikTok, Instagram, and LinkedIn need different skills.
2. Decide on influencers. If creators matter, choose an agency with a creator network.
3. Ask about content volume. Know how many posts and videos you get each month.
4. Check community coverage. Ask about reply times and weekend coverage.
5. Agree on success metrics. Link social to traffic, leads, or sales where possible.
6. Review approval workflows. Fast approvals keep content timely and relevant.

Here is a simple example. A Manhattan restaurant group wants more weekday bookings. A hospitality-focused team with local creator contacts will usually beat a global creative network.

How Much Do Social Media Management Companies Charge in NYC?

Pricing depends on platforms, content volume, and influencer spend. New York agencies usually charge more than firms in smaller markets.

Common pricing models include:

• Monthly retainer: Covers strategy, content, and community management.
• Campaign fee: One-off launches, influencer pushes, or seasonal campaigns.
• Influencer budgets: Creator fees, usually billed on top of agency fees.

Minimums vary widely on this list. Creator-led firms can require $50,000 or more. Always ask how many deliverables your retainer includes.

Red Flags When Hiring a Social Media Agency

Watch for these warning signs:

• Follower count promises: Bought or fake followers hurt your reach.
• No content plan: You should see a monthly calendar before posts go live.
• Vanity metrics only: Likes matter less than reach, saves, clicks, and sales.
• Agency-owned accounts: Your social profiles must stay in your name.
• Slow community replies: Unanswered comments can damage your reputation fast.

Final Thoughts

New York has social media talent for every brand type. The key is matching the agency’s specialty to your goal.

Choose We Are Social for culture-led creative. Pick Socialfly for fashion and hospitality. Go with Earnest for B2B or Goat for global influencer work. Shortlist two or three, ask for a sample content plan, and compare the ideas.

Want help connecting social to real business results? Talk to the Rankvise team about tracking and paid social strategy.

FAQs

What is the best social media agency in New York City?

There is no single best agency. We Are Social suits big creative brands, while Earnest suits B2B firms. Match the agency to your goal.

How much does social media management cost in NYC?

Costs vary by content volume and platforms. Creator-led agencies can require $50,000 or more in total budget.

Should I hire a social media agency or a freelancer?

Freelancers can handle simple posting. Agencies suit brands needing video production, influencers, and community coverage together.

Do social media agencies handle influencer marketing?

Many do. Agencies like Goat, inBeat, and The Influencer Marketing Factory specialize in creator campaigns.

Which social platform is best for B2B brands?

LinkedIn usually works best for B2B. Many B2B brands also use YouTube and short video for thought leadership.